Paralympian Ellen Keane Starred in the New Ireland Nationwide Allianz
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Title : Paralympian Ellen Keane Starred in the New Ireland Nationwide Allianz
Campaign 'We Cover Courage'
link : Paralympian Ellen Keane Starred in the New Ireland Nationwide Allianz
Campaign 'We Cover Courage'
Paralympian Ellen Keane Starred in the New Ireland Nationwide Allianz Campaign 'We Cover Courage'
[ad_1]- The youngest Irish Paralympic athlete ever, Ellen Keane, courage was reinvented in Allianz Ireland's latest advertisement
- Because of the missing left forearm, Ellen suffered from insecurity early in life, which was later defined when she was brave enough to wear a short arm.
- Ellen has competed in three Paralympic Games (Beijing 2008, London 2012 & Rio 2016) and won a Gold medal at the Allianz European Championships (Dublin 2018)
- The commercial airs on TV and digital on April 3 and can be seen here: https://www.youtube.com/watch?v=z08QkzRHH8o&feature=youtu.be
Dublin, 3 April 2019: Allianz Ireland today launched the latest chapter of its new multi-million campaign that recognizes moments of courage that have determined the lives of individuals and, in turn, inspire Irish society.
Ellen Keane, Ireland's youngest Paralympic athlete, starred in the latest edition of the multi-platform campaign, We Cover Courage, which will air on TV and digital from April 3, 2019.
Ellen Keane, Paralympian re-created a moment of courage for Allianz Ireland
Born losing the lower part of his left arm, Ellen suffered from insecurity as a child, preferring to wear long sleeves to hide her weaknesses rather than suffer the appearance of people who thought she was different. Only in mid-adolescent Ellen found the courage to wear short sleeves and face the world with confidence. This is a very personal story where Allianz We discusses the features of the Courage ad.
During her career as a sportsman, Ellen has worked hard, has achieved, and has inspired. "Sometimes I meet girls or boys with one hand or other disabilities, and they thank me. It's nice to know that it makes a difference. "
Swimming is Ellen's passion. With the support of her family, Ellen found a love of swimming at an early age. After competing at the Beijing Paralympic Games in 2008 and placing 6th in the 100m breaststroke final, Ellen returned to Ireland supported by her newfound confidence.
There was a magical moment when photographing an advertisement in Dublin, when Ellen and the young girl played her younger self, Tate Willis, meeting for the first time. This is an important moment for a young actor who is also born to lose the lower part of his left arm. At the age when most young people are just trying to fit in, having one hand makes that even more challenging. This girl faced her own challenges in life with one hand and for her to meet Ellen, who had accomplished many things, offered her a role model.
Allianz in Ireland is a long-time supporter of Paralympics Ireland and its parent company, Allianz SE is a global sponsor of the International Paralympic Committee.
The full 40-second ad can be seen by clicking here: https://www.youtube.com/watch?v=z08QkzRHH8o&feature=youtu.be
"I became very insecure about my arms because there was no one in the media like me. There is nothing I can connect. I want to get into the media because I want to be seen, "said Paralympian Ellen Keane. "Sometimes I meet women or men with one arm or other disability, and they thank me. Glad to know that I made a difference. "Ellen's full story can be read here: https://www.allianz.ie/blog/paralympian-ellen-keane-talks-courage.html
"In the final chapter of our We Cover Courage campaign, we stepped up the change from Donogh O 'Malley to Ellen Keane, an icon for elite disabled sports," said Robert McEvoy, Head of Market Management, Allianz Ireland. "Ellen's work ethic, trust in Ellen's work ethic, trust in his abilities and confidence beyond his years have made his transcendent Paralympic sport a household name and role model for boys and girls in Ireland and abroad. "
CREDIT
Client - Allianz Ireland
Rob McEvoy - Head of Market Management
Damien O'Neill - Head of Marketing Operations
Joseph Campbell - Marketing Executive
Niamh Ryan - Marketing Executive
Creative Agency - In Husky Companies
Damian Hanley - Creative Director
Greg McLoughlinn - Copywriter
Sarah Deeny - Business Director
Brian Daly - Head of Production
Production Co - Trigger Pull
Director: Richie Smith
Executive Producer: Maxine Brady
Producer: Grainne Tiernan
Post Production - Screenscene
Editor: Juniper Calder
Voice: Will Farrell
Grade: Donald O'Kane
Composition: Gavin Casey
Post Producer: Peter Greene
Post Production - Screenscene
Editor: Juniper Calder
Voice: Will Farrell
Grade: Donald O'Kane
Composition: Gavin Casey
Post Producer: Peter Greene
Photography
Neil MacDougald Photography
End up
Note to editor
Press Contact
Cyril Moloney, Teneo
Telephone: 0860479462
Email: allianz@teneo.com
About Allianz Ireland
Allianz is one of the largest multi-line general insurance companies in Ireland with an annual turnover of more than € 450 million. Allianz Group in Ireland employs more than 1,450 people and is trusted by nearly one million customers as their business or personal insurance. Allianz is also part of the Allianz SE Group - one of the world's leading integrated financial service providers, employing more than 148,000 people in more than 70 countries serving the needs of 83 million customers worldwide.
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